Want to know how to keep your sponsored content legal? It’s simple: full disclosure.
Not the Michael Douglas and Demi Moore kind of disclosure, at least not if you’re following all of your HR department’s policies. That’s not what we’re talking about. (Not on the record anyway.)
No, what we’re talking about is the disclosure of what the lawyer types call material relationships. A material relationship exists when someone says something they were compensated to say or expresses an opinion that could conceivably be influenced by the fact that money or gifts changed hands.
Kerry Gorgone wrote a great piece all about disclosure over on the Grow blog. Go read it. It just might keep your ass outta trouble.