Challenge #1
Upgrade the website of the most trusted name in Bahamas real estate.
Solution #1
We not only designed an award-winning fully responsive and mobile-friendly experience, but also looked at the core functionality. We developed features never seen before along with integration of the industry-standard MLS, allowing HG Christie to continue its longstanding commitment to innovation in real estate.
The Evolution
The next phase of the HG Christie plan involves an even more streamlined look and feel. It includes migrating their legacy Crossroads listing platform to the more robust Propertybase, allowing for a much-needed CRM overhaul.
Challenge #2
Make an international real estate brand feel local to potential clients.
Solution #2
Use social media to promote HG Christie as an approachable brand that knows the local Bahamian communities better than their competitors. This involved promoting the HGC team as everyday people who know the islands intimately. This effort has shown a steady increase in inquiries with a 200+% increase in social engagements online.