Today is May 4th, also known as Star Wars Day to geeks, nerds, and sic-fi fans alike.
So what does this have to do with marketing and advertising?
Absolutely nothing as long as you consider the first in a series of new chapters in arguably the most beloved entertainment franchise of all time to be nothing.
But seriously, though; it’s Star Wars. And if you feel nothing in your heart when Han says, “Chewie, we’re home,” then we’re not sure we can be friends.
Happy Star Wars Day, y’all.