We scour the Internet every week to stay on top of news and emerging trends in marketing, technology, and culture. After looking back at everything we read last week, this is the one thing we don’t want you to miss.

Last month the Who’s Who and Who Wants To Be of the digital/interactive/creative/social media world descended on Austin, Texas for the annual South By Southwest Interactive Conference. If you’re unfamiliar with the event, AdWeak offers the following snark summation:

It was a foregone conclusion that Meerkat and Periscope would be the digerati’s technology obsession du jour even before our Twitter feeds were inundated with alerts that everyone and their brother/sister/uncle/cousin/intern was Live Now on Periscope: at SXSW!

Naturally, we here at the House of Mouse were curious to see how people would use Periscope/Meerkat and whether or not the apps would see mainstream adoption. It was obvious right from the beginning that live-streaming apps would have limited (at best) use-case scenarios. “Time will tell,” we thought, and it seems the writing is already on the wall.

Why Meerkat and Periscope Will Not Change the World

Over at Experience: The Blog, the always insightful Augie Ray wrote a great piece outlining why live-streaming apps are already effectively DOA. He gives nine reasons why neither Meerkat nor Periscope will be the game-changer that so many social media talking heads and technology experts desperately want it to be.

Take a few minutes to read Why Meerkat and Periscope Will Not Change the World. We think you’ll be glad you did.